In a Research Methods class, I conducted a semester-long research project on representations of female athletes and women's sports in mainstream media. The culmination of this research was a marketing presentation that I created for the Madison Night Mares, a college summer softball team. The Night Mares were entering their inaugural season, and the intention of this presentation was to make concrete, actionable suggestions that the Night Mares could implement into their social media strategy to develop a unique voice that uplifted female athletes and attracted a lasting fanbase.